While we have just heard the first negative reports about this quarter’s low iPhone demand from Foxconn, looking at the U.S. market alone the iPhone is still extremely popular and a huge majority of teens plan on buying an iPhone in the future.
Nearly half of of US teens (48%) already own an iPhone and a whopping 62% plan on buying one in the future, according to a bi-annual survey by Piper Jaffrey. In comparison only 21% plan on getting an Android device, and a meager 5% want a Windows-based gadget.
Tablet adoption is also quickly moving forward as more than half of teens had a tablet device. The number was 51% in the Spring of 2013 versus 44% last fall. Apple’s iPad share declined slightly from 72% to 68% but the iPad is still the dominant tablet among U.S. teens.
Interestingly, nearly four times more teens plan on buying the larger 9.7-inch iPad rather than the iPad mini.
The survey asked a total of 5200 teens, 1600 from high-income families and 3600 from average-income households. It’s fill-packed with intersting trends not just about teens’ preference about gadgets, but also about clothes, and so much more.
source: Piper Jaffrey (PDF)
Nearly half of of US teens (48%) already own an iPhone and a whopping 62% plan on buying one in the future, according to a bi-annual survey by Piper Jaffrey. In comparison only 21% plan on getting an Android device, and a meager 5% want a Windows-based gadget.
Tablet adoption is also quickly moving forward as more than half of teens had a tablet device. The number was 51% in the Spring of 2013 versus 44% last fall. Apple’s iPad share declined slightly from 72% to 68% but the iPad is still the dominant tablet among U.S. teens.
Interestingly, nearly four times more teens plan on buying the larger 9.7-inch iPad rather than the iPad mini.
The survey asked a total of 5200 teens, 1600 from high-income families and 3600 from average-income households. It’s fill-packed with intersting trends not just about teens’ preference about gadgets, but also about clothes, and so much more.
source: Piper Jaffrey (PDF)

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