It was a moment immortalized on YouTube. T-Mobile CEO John Legere was on stage during T-Mobile's press conference at CES in Las Vegas when the topic of service in New York came up. At that point, Legere called AT&T's service "Crap," which is a bit unusual to hear coming out of the mouth of a CEO.AT&T obviously believes in the old saying that revenge is a dish best served cold, because the nation's second largest carrier didn't respond immediately. In fact, it wasn't until Thursday that AT&T ran full page ads in the New York Times, Wall Street Journal and USA Today. In those ads, AT&T says that that T-Mobile's network crashes twice as many times as AT&T's pipeline does, with twice as many failed calls and all at half the speed of AT&T's network.
This isn't the first time that we've seen full page ads used to whack a rival. Motorola went after the Apple iPhone 4's infamous Antennagate problem as well as the left-handed death grip in a couple of full-page ads for the Motorola DROID X. In the current battle, the ball is back in T-Mobile's court. How will the fourth largest mobile operator in the U.S. respond?
"T-Mobile’s advertising is a combination of misguided (sic) and just plain wrong...(the AT&T ads are) just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them."-Mark Siegel, spokesman, AT&T
source: Bloomberg
No comments :
Post a Comment