Amazon also looking into subscription streaming music service

Everyone and their mothers seem to want a part of the streaming music service pie. Not only do we have the multitude of streaming options that already exist, like Spotify, Rdio, Mog, Pandora, etc., but there have been repeated rumors that Google and Apple are both looking into offering streaming services. Now, reports say that Amazon also wants in on the deal.

Multiple sources have told The Verge that Amazon is looking into a subscription music service, but so far supposedly talks between Amazon and record companies have been nothing more than informal. It sounds like the plans are aiming towards an on-demand structure, similar to Spotify, rather than a streaming radio option like Pandora. 

Amazon already has a huge selection of music available in its MP3 store, and it has the cloud music services set up, just like Google and Apple. So, if it really is aiming for a streaming service, it would have a similar pathway to it as the competition.