Toshiba first to embrace Nvidia Tegra 4, but others hesitant to follow

Of all smartphone and tablet makers, Toshiba is by now the only one to adopt the Nvidia Tegra 4 chip for tablets, with a launch expected in June 2013. This suggests Nvidia is having a hard time finding support among vendors as Qualcomm has secured a strong position and the biggest Android vendor, Samsung, is using its own chips.

Asus and Acer which have previously used Tegra 3 for their tablets have now focused on 7-inch tablets and might not use the Tegra 4 chip.

For smartphones the situation seems similar with Qualcomm already being used by companies like Asus, so it’d be hard for Nvidia to make a dent there.

Interestingly, Nvidia is allegedly thinking of reducing the price on its last year’s Tegra 3 platform to make it a more viable choice for affordable entry-level solutions, but there Chinese MediaTek already has a strong showing. Overall, it seems Nvidia will have to go the extra mile to get its Tegra platform no more devices.