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LIVE: HTC's big return with the HTC One

Today is the day for HTC. After a long and painful transitional period, HTC is now ready to begin anew in its life as a smartphone company. Today is the day when HTC will (most probably) announce the new HTC One - its new flagship Android smartphone.

We've already heard a lot about this new smartphone, we've seen many leaks, and we have an almost complete idea about what it's going to be. However, we think it'll be best if we leave it to the HTC team to do the official introduction. After all, we wouldn't want to steal their moment.

Starting at 10AM Eastern | 9AM Central | 8AM Mountain | 7AM Pacific and 3PM GMT, Peter Chou and company will take the stage to walk us through their latest and greatest invention. Be sure to stay with us, as we'll be bringing you all the details as they come out with the liveblog that can see below. Enjoy reading it, and don't forget to share your thoughts about the new device with us!
10:03That's a wrap, guys. Thanks for being with us, we hope this liveblog was informative. Stay with us, as there's more HTC One coverage coming!
10:02
10:01HTC One will be available starting in March, with pre-orders starting today!
10:00The One will launch in over 80 countries around the world, through over 185 carriers.
09:59We'll now learn when the HTC One is going to hit the market.
09:58"The HTC One is the definitive smartphone of 2013."
09:57Now we're looking at a video about the complex build process for the HTC One. We do realize that this is one very, very hot phone.
09:56The antenna has been integrated with the aluminum - a great innovation according to HTC, though Apple has had it for quite some time now.
09:55"The new HTC One is simply the most beautiful phone ever made." Year, right.
09:54Think: each time you take a picture, it takes 3-second clips, and then stitches these clips into a full movie.
09:54They now showed us a demo video made with those "Zoe" clips, and it looks wonderful.
09:52It's like an automatic video editor app. It will be able to automatically create cool videos with music and transitions from your content.
09:51The gallery will be taking your Zoes, pics and video to create the so called "highlight movies".
09:51Zoe captures an image and short video at the same time, attempting to bring your gallery to live.
09:50HTC is introducing a brand new experience called HTC Zoe.
09:49
09:49These pixels should be able to capture up to 300% more light than conventional pixels - a giant leap in what's possible, according to HTC.
09:48"We developed this new technology, called the UltraPixel camera."
09:47And now they are rolling a video about the special camera technology in the new phone. After that, we'll learn more about the UltraPixels!
09:46"For years people have been misled. What matters is not pixel count, but pixel size."
09:46"The camera experience on the new HTC One gives you a true breakthrough." "We started with an entirely new approach to camera tech."
09:45"Last year, our camera experience focused on making it fast and easy." "The new HTC One makes those experiences even better."
09:43Sounds like the real-time EQ in the Samsung Galaxy S III.
09:43When you're making a call with the One, the handset will automatically adjust the level and frequency curve of the signal to improve quality
09:42A new feature in the music player is the Visualizer. What it does is to display the lyrics of the song you're currently playing. Neat stuff.
09:40However, with HTC BoomSound, that should be a problem of the past. But we'll see about that.
09:40"Let's admit it, speaker performance on smartphones is actually pretty awful. The sound is thin and distant."
09:38
09:37
09:37Scott Croyle is now on stage in London to talk about the design of the handset.
09:37Another feature: HTC Sense TV will let you use the One as a universal remote control thanks to its IR blaster.
09:35In addition, the phone will support HDR sound recording through the dual microphones, so stuff that you record with the One should be great.
09:34
09:34HTC BoomSound will be a new technology that will be powering the whole sound experience. With the two speakers, amplifier and Beats Audio.
09:31All the content that may get pushed to your BlinkFeed will be coming from 1,400 content partners. Of course, you'll be able to filter it all
09:30
09:29It's like a livestream with all kinds of stuff - messages, social updates, news, images, etc. All presented in a cool interface.
09:28The homescreen experience of the HTC One will be centralized around a new feature - BlinkFeed.
09:28
09:26
09:26Meanwhile in London, CEO Peter Chou has just come up on stage.
09:25It has two stereo speakers positioned on the front, which should deliver some pretty powerful audio. And there are two capacitive keys.
09:24
09:24
09:24So here's the deal - the One is an all aluminum phone - has a unibody construction - typical top-notch HTC build quality.
09:23"I'm proud to introduce you to the new HTC One."
09:21And we're off! Jason MacKenzie, HTC President has taken the stage!
09:14It looks like some members of the press are still to make their way in, so it looks like we'll have to wait a few minutes more.
09:07Just in case you're wondering, it's Mr. Afnan Ali Awan. doing this liveblog for you.
08:58It's time, people! Just a few minutes left and the event will begin.

07:52Quickly - which are the must-have features for the HTC One? What could make it a much better offering that the current flagships?
07:51Hey guys, are you readyyyyyyy?! Just an hour until the start of the show now.

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