Twitter to introduce picture filters before the holidays?

In what will be an obvious push to keep users within its platform, Twitter Chairman Jack Dorsey has been sharing some new pictures on his stream.  The photos show filtering without the apparent use of a third party platform.

Twitter customers that use Instagram may have noticed that pictures taken using that photo-filter app are no longer posting correctly to Twitter. Unfortunately, that is not a bug. Since Instagram is now part of Facebook, it recently deactivated the "cards" feature enabling clean viewing of pictures in Twitter.  Twitter recently disabled the “find my Twitter friends” feature on Instagram.  

Dorsey's most recent picture as he departed San Francisco this morning.

The game has certainly heated up between the two services.  To that end, Twitter will be introducing its own filter features to its native applications, which would effectively eliminate the need for a third party application. How many filters there will ultimately be is not know, Jack’s pictures have only shown black and white images. The timing of adding this feature will be important for Twitter. During the Thanksgiving holiday, Instagram reportedly added more than 200 photos every second, over 14 million for the day overall.

Naturally, Twitter would like to see people tweet their Christmas holiday pictures and keep folks within its own service, versus jumping to another service in the process of viewing the photos. That is a worthwhile goal to protect Twitter’s 500 million users and compete against the 100+ million registered to Instagram, and by proxy, the 1 billion Facebook users.