Turner takes WB to Pakistan

TURNER Broadcasting System (TBS) has launched a 24-hour English-language entertainment channel in Pakistan, featuring Hollywood movies and TV series.

WB hosts a range of Warner Bros content, including franchises such as Harry Potter and the Lord of the Rings, as well as Friends, The Big Bang Theory, Fringe and Nikita.

The channel debuted in India three years ago and is now available in Pakistan through Homecast Entertainment. Steve Marcopoto, president and MD, Turner International Asia Pacific, said he hoped to appeal to Pakistan’s “Hollywood movies buffs.” Yesterday, C21 revealed that TBS had brought forward the launch date of two of its children’s channels elsewhere in Asia, to December 1. The Time Warner-owned company also operates the WarnerTV channel throughout the region.