HTC looks to new CMO and marketing strategy to turn things around

HTC hasn't been doing as well as you might expect recently. Despite putting out a string of quality One series devices, the company has had four straight quarters with falling revenue. Well, the company thinks the issue may be in marketing, and has named a new Chief Marketing Officer (CMO) and a new "Marketing 2.0" campaign.

Current CMO John Wang will be replaced by Benjamin Ho who had been the CMO at Motorola and the VP of business strategy and marketing forTaiwanese operator FarEasTone Telecommunications. Additionally, Jason MacKenzie will no longer be the president of global sales and marketing, and will instead work on global sales strategy. 

When Ho takes over as CMO, his first job will be to implement a new marketing strategy, which has been dubbed "Marketing 2.0" internally at HTC. The strategy will launch in January, and is intended to be "holistic marketing and mass-market brand outreach." 

It will be interesting to see if marketing is the answer, because it's hard to imagine HTC making better devices than the DROID DNA.