44% of the teens in the survey own a tablet, double the amount that owned one in Spring 2011. Of those with a tablet, a whopping 72% own the Apple iPad. Of those teens in the market to buy a tablet in the next 6 months, 74% are looking at purchasing the iPad. 43% said that they would be more likely to purchase an Apple iPad if the Cupertino firm offered a mini mode for $299 or less.
Today's teens turn out to be tomorrow's money spending tech buyers which means that if the kids of today continue to be enthralled by iOS devices, they will be tomorrow's adults packing an Apple iPhone and/or an Apple iPad.
"We are reaffirmed in our belief that Apple remains the pre-eminent technology brand for teens. We believe that the launch of the smaller iPad could eventually increase iPad ownership among younger users. Overall, we expect Apple devices to continue to expand in teen ownership and believe that the company is set up well to benefit from loyalty among its younger user base."-Gene Munster, analyst, Piper Jaffray
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