Lebron James shares a day in his life with the Galaxy Note 2

With 6”8” NBA star Lebron James staring in Samsung’s latest promo for the Galaxy Note 2, it’s not quite as clear what is being referred to with the catch-phrase “The next big thing is here”. The video shows off how the Galaxy Note 2 is an integral part of the life of at least one sports celebrity, but despite the obvious differences between the multi-millionaire sports professional and most average mobile users, Samsung does a good job peppering the video with the sort of family interactions and general sharing that the rest of us do (even if we aren’t generally getting text messages from Magic Johnson).

You can check out the video yourself below, and be sure to let us know what you think of this incarnation of Samsung’s marketing machine: