Fujitsu to launch laptops for women

A NEW range of laptops designed specifically for women has been produced by Fujitsu.

Titled ‘Floral Kiss’, the laptops will be available in three colours - Elegant White, Feminine Pink and Luxury Brown.

In a press release, Fujitsu described the physical features that make Floral Kiss tailored for women. The power button is said to be “adorned with a pearl-like accent”, while the power status LED and the caps lock key will look “sophisticated” with diamond-cut stone.

Furthermore, the laptops will come with an “elegant and refined gradation with gold trim” and a flip latch that makes it easy for users to open, “even by [those] with long fingernails”.

The statement continued: “An exquisite gold ring frames each key on the transparent keyboard, highlighting its elegant style.

“In addition, the outtake and intake vents all feature a floral motif design.”Suzi Perry, presenter of The Gadget Show, last year criticised the technology industry’s tendency to view women as a separate market.

She told Digital Spy at the time: “I do realise that there is a market for pink phones and so on. But I just think we should not be viewing these products as either for men or for women. Technology is about products that look great and make our lives easier.”

Earlier this year, stationery company BIC was mocked for its range of pink and purple pens for women.

Floral Kiss will be available in Japan from November 2.